When OtterBox came to us to showcase their new screen protection, we were excited — and immediately faced with a challenge: how do you highlight something that’s meant to be invisible?

We took inspiration from high-end diamond commercials, using light, contrast, and motion to make the unseen feel premium and desirable. By leveraging screen light reflections, a carefully selected HDRI for crisp edge highlights, and subtle lens flare effects, we created a look that emphasized clarity while still feeling bold and dynamic.

From there, we pushed the energy with quick cuts, slow motion, and depth-of-field shifts to give the piece a dramatic, cinematic feel. The video debuted at OtterRocks, OtterBox’s internal sales conference, where it quickly caught the team’s attention — sparking immediate excitement and requests for the final video.

The work went on to win a Bronze ADDY Award and has since been rolled out across social media, continuing to build momentum around the product.

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